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INSTANT COFFEE GETS A WAKE-UP CALL.

Born in Bogotá, Colombia, founder Jonathan Dreszer grew up on coffee—dunking toast in his cup every morning and graduating to black coffee by age 10. This early passion stayed with him, and he went on to join the coffee world professionally. His journey began with a month-long road trip through some of Colombia’s most rugged areas—from Cañon de las Hermosas to El Libano in southern Tolima—home to the country’s most prized coffee. After a year of learning about process, sourcing, and cupping, he moved to New York City to open Devoción’s first U.S. outpost.


Jonathan spent nearly a decade with Devoción, helping them become one of the most relevant players in the crowded space of specialty coffee. At the onset of the pandemic, he set out to start something new—and began surveying the instant coffee landscape. He quickly realized it was a category overdue for disruption: it tasted terrible; had dated, unsustainable packaging; and hadn’t seen an innovation in years. 


Enter House of Word.

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Sustainability

House of Word coffee uses only premium beans from ecologically-sensitive regions of the Western Ghats of India. In these biodiversity hotspots, the growth of coffee contributes to sustaining flora and fauna, while bolstering socio-economic development for indigenous farmers. In addition to the sustainable sourcing of our beans, all packaging—including the label and adhesive, as well as shipping mailers—are made from plant-based materials. Both compostable and biodegradable, so you can just toss it in with food scraps. Moving towards a circular economy means rethinking and reimagining systems from the ground up. At House of Word, we employ regenerative farming methods and factor in key ecological, social, economic, functional, and disposal considerations. Our products have a dedicated end-of-life stream and incorporate the maximum amount of plant-based, renewable or recycled materials.

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